ARKET is launching its first store in Brum.
Part of the H&M group, the shop promises to bring a ‘modern day market for men, women, children and the home.’
The brand is known for offering Scandi-style jumpers, coats, blankets and home fragrances at reasonable prices.
The store will feature a Nordic cafe selling vegetarian and plant-based flatbreads, sandwiches, crudities, pastries and salads.
The two-storey store will fill the vacant space that used to house Armani Exchange, opposite Next in the entrance to Bullring.
“ARKET’s mission is to democratise quality through widely accessible, well-made, durable products designed to be used and loved for a long time,” said a spokesman for the brand.
“The broad but curated collections are complemented by selected items from approximately 50 other brands, as well as an assortment of staples.”
ARKET opens on Friday, November 9.
The café will be located the ground floor, and it will have a Nordic theme.
“Based on the New Nordic Food Manifesto and its vision of quality ingredients and healthy living, the changing menu will be composed of both vegetarian and entirely plant-based meals and pastries, blending traditional Scandinavian flavours with global influences,” she added.