“We are working on coming back to Denmark. But when that happens, it will be in the right way. The model will be different this time,” Agerbo told the newspaper. The company, which was founded in San Francisco in 2010, originally entered the Danish market in Copenhagen in 2014 and had 2,000 drivers at its peak.
But complaints to police, protests and court cases plagued the ride sharing firm, which eventually withdrew from Denmark in early 2017. “We are a company that wants to offer technology and benefit many people,” Agerbo told Berlingske.
“But there was [during the company’s previous operations in Denmark] a one-eyed focus on the benefits of the technology for users and drivers without enough consideration for the rest of society and the political climate. That was the wrong way to do things,” he continued. Uber drivers were given fines in district and high courts in Denmark in 2016 for breaking taxi laws.
Agerbo said that Uber is now working on agreements with Danish authorities as well as the taxi industry. Eight years after its founding, the company now has 18,000 full-time employees worldwide, 75 million registered users, three million drivers and cars in over 600 cities in 75 countries. Agerbo was unable to put a date on the firm’s potential return to Denmark.