Universal Music Central Europe announced on Wednesday a series of executive changes within the Nordic region as it expands its core team and operations within the region.
Per Sundin, managing director, Universal Music Sweden and president, Universal Music Nordic Region will step down from his current role at UMG to take up the position of CEO Pop House Group, co-founded by ABBA’s Björn Ulvaeus to promote the iconic band. Additionally, Sundin will take on the new role of non-executive chairman, Universal Music Nordic Region, extending his long-standing relationship with the company.
“I have had a very close, trusting and successful working relationship with Per for many years now and I am thrilled that we will continue to collaborate with one another under this new arrangement,” commented Frank Briegmann, CEO & president of Universal Music Central Europe and Deutsche Grammophon. “ABBA’s wonderful, timeless body of work offers huge potential for generations to come, and I am looking forward to working with Per to provide fans with even more absorbing experiences and provide the artists with more traction around the world.”
In his new role, Sundin will continue to report to Briegmann, who will receive a seat on the advisory board of Pop House, as the representative for Universal Music.